{"id":9,"date":"2026-07-21T10:05:29","date_gmt":"2026-07-21T10:05:29","guid":{"rendered":"https:\/\/9t9dbrand.com\/?page_id=9"},"modified":"2026-07-22T07:54:26","modified_gmt":"2026-07-22T07:54:26","slug":"home","status":"publish","type":"page","link":"https:\/\/9t9dbrand.com\/","title":{"rendered":"Home"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"9\" class=\"elementor elementor-9\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8c7b4bc e-flex e-con-boxed e-con e-parent\" data-id=\"8c7b4bc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c016a83 elementor-widget elementor-widget-html\" data-id=\"c016a83\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<div class=\"n9-page\" id=\"top\">\n  <style>\n    html,\n    body {\n      margin: 0;\n      background: #000;\n      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min-height: 430px;\n      }\n\n      .n9-signal {\n        min-height: 390px;\n        padding: 72px 20px;\n      }\n\n      .n9-signal h2 {\n        font-size: 44px;\n      }\n\n      .n9-footer {\n        grid-template-columns: 1fr;\n        padding: 24px 18px;\n        text-align: center;\n      }\n\n      .n9-footer__right {\n        justify-self: center;\n        text-align: center;\n      }\n    }\n\n    @media (max-width: 520px) {\n      .n9-header__nav a {\n        font-size: 10px;\n      }\n\n      .n9-hero__title,\n      .n9-intro__heading,\n      .n9-statement h2,\n      .n9-signal h2 {\n        font-size: 38px;\n      }\n\n      .n9-grid {\n        grid-template-rows: 560px 300px 300px;\n      }\n\n      .n9-archive__heading {\n        align-items: flex-start;\n        flex-direction: column;\n        gap: 6px;\n      }\n\n      .n9-caption {\n        align-items: flex-start;\n        flex-direction: column;\n        gap: 3px;\n      }\n    }\n\n    @media (prefers-reduced-motion: reduce) {\n      .n9-ticker {\n        animation: none;\n      }\n\n      .n9-frame img,\n      .n9-reveal {\n        transition: none;\n      }\n\n      .n9-reveal {\n        opacity: 1;\n        transform: none;\n      }\n    }\n  <\/style>\n\n  <a class=\"n9-skip\" href=\"#n9-main\">Skip to content<\/a>\n\n  <header class=\"n9-header\" aria-label=\"Primary navigation\">\n    <div class=\"n9-header__label\">Lynwood, California<\/div>\n    <a href=\"https:\/\/9t9dbrand.com\/\" aria-label=\"9T9D home\">\n      <img decoding=\"async\" class=\"n9-header__logo\" src=\"https:\/\/9t9dbrand.com\/wp-content\/uploads\/2026\/07\/9t9d-logo.webp\" alt=\"9T9D\">\n    <\/a>\n    <nav class=\"n9-header__nav\" aria-label=\"Homepage sections\">\n      <a href=\"https:\/\/9t9dbrand.com\/?page_id=131\">Sound Division<\/a><a href=\"https:\/\/9t9dbrand.com\/?post_type=product\">Shop<\/a>\n      <a href=\"#archive\">Archive<\/a>\n      <a href=\"https:\/\/www.instagram.com\/from9t9d\/\" target=\"_blank\" rel=\"noopener\">Instagram<\/a>\n    <\/nav>\n  <\/header>\n\n  <main id=\"n9-main\">\n    <section class=\"n9-hero\" aria-labelledby=\"n9-title\">\n      <img decoding=\"async\" class=\"n9-hero__image\" src=\"https:\/\/9t9dbrand.com\/wp-content\/uploads\/2026\/07\/9t9d-chrome-lifestyle.webp\" alt=\"9T9D chrome lifestyle campaign artwork\" fetchpriority=\"high\">\n      <div class=\"n9-hero__content\">\n        <p class=\"n9-kicker\">Transmission 001 \/ 2026<\/p>\n        <h1 class=\"n9-hero__title\" id=\"n9-title\" style=\"color:#fff!important\">Born in CULTURE.<br>Moving worldwide.<\/h1>\n        <div class=\"n9-hero__bottom\">\n          <p class=\"n9-meta\">Streetwear \/ Art \/ culture \/ Film \/ MUSIC<\/p>\n          <a class=\"n9-hero__link\" href=\"#archive\">Enter the archive<\/a>\n        <\/div>\n      <\/div>\n    <\/section>\n\n    <div class=\"n9-ticker\" aria-hidden=\"true\">\n      <span>9T9D \/ LYNWOOD \/ WORLDWIDE \/ HIP-HOP \/ ANALOG \/ SCHOLARS \/ GRAFFITI \/ CULTURE \/<\/span>\n      <span> LYNWOOD \/ WORLDWIDE \/ HIP HOP \/ ANALOG \/ SCHOLARS \/ WORLDWIDE \/ CULTURE \/9T9D<\/span>\n    <\/div>\n\n    <section class=\"n9-intro n9-reveal\" aria-labelledby=\"n9-intro-heading\">\n      <p class=\"n9-kicker\">Nine T Nine D \/ California<\/p>\n      <h2 class=\"n9-intro__heading\" id=\"n9-intro-heading\" style=\"color:#fff!important\">A visual language shaped by the block, the screen, and the night.<\/h2>\n      <p class=\"n9-intro__copy\">9T9D moves between West Coast street culture, skateboarding, music, cult film, late-night animation, and the raw graphics of the early internet. Built in Lynwood and carried wherever the signal reaches.<\/p>\n    <\/section>\n\n    <style>\n  .n9-featured-sound {\n    width: 100%;\n    padding: 76px 4vw;\n    border-top: 1px solid #ffb31a;\n    border-bottom: 1px solid #315845;\n    background: #050505;\n    color: #f4f1e8;\n  }\n\n  .n9-featured-sound__inner {\n    width: min(1380px, 100%);\n    margin: 0 auto;\n    display: grid;\n    grid-template-columns: minmax(280px, 520px) minmax(0, 1fr);\n    gap: 64px;\n    align-items: center;\n  }\n\n  .n9-featured-sound__portrait {\n    margin: 0;\n  }\n\n  .n9-featured-sound__image {\n    aspect-ratio: 1;\n    overflow: hidden;\n    border: 1px solid #315845;\n    background: #07140e;\n  }\n\n  .n9-featured-sound__image img {\n    display: block;\n    width: 100%;\n    height: 100%;\n    object-fit: cover;\n  }\n\n  .n9-featured-sound__caption,\n  .n9-featured-sound__meta,\n  .n9-featured-sound__eyebrow,\n  .n9-featured-sound__track-label,\n  .n9-featured-sound__links a,\n  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padding: 18px 0;\n    border-top: 1px solid #2b2b2b;\n    border-bottom: 1px solid #2b2b2b;\n  }\n\n  .n9-featured-sound__track-label {\n    color: #ffb31a;\n    font-size: 11px;\n    font-weight: 700;\n  }\n\n  .n9-featured-sound__track strong {\n    min-width: 0;\n    color: #f4f1e8;\n    font-size: 24px;\n    line-height: 1.1;\n    text-transform: uppercase;\n  }\n\n  .n9-featured-sound__track small {\n    color: #97b8a3;\n    font-family: \"Courier New\", monospace;\n    font-size: 11px;\n    white-space: nowrap;\n  }\n\n  .n9-featured-sound__description {\n    max-width: 720px;\n    margin: 24px 0 0;\n    color: #cbc9c1;\n    font-size: 16px;\n    line-height: 1.7;\n  }\n\n  .n9-featured-sound__actions,\n  .n9-featured-sound__links {\n    display: flex;\n    flex-wrap: wrap;\n    align-items: center;\n  }\n\n  .n9-featured-sound__actions {\n    gap: 20px 28px;\n    margin-top: 30px;\n  }\n\n  .n9-featured-sound__links {\n    gap: 10px 20px;\n  }\n\n  .n9-feature-play {\n    display: inline-flex;\n    align-items: center;\n    justify-content: center;\n    min-height: 52px;\n    padding: 0 22px;\n    border: 1px solid #ffb31a;\n    border-radius: 0;\n    background: #ffb31a;\n    color: #050505;\n    cursor: pointer;\n    font-size: 12px;\n    font-weight: 700;\n  }\n\n  .n9-feature-play:hover,\n  .n9-feature-play:focus-visible {\n    background: transparent;\n    color: #ffb31a;\n    outline: none;\n  }\n\n  .n9-feature-play__icon {\n    margin-right: 10px;\n    font-size: 15px;\n  }\n\n  .n9-featured-sound__links a {\n    color: #f4f1e8;\n    font-size: 12px;\n    font-weight: 700;\n    text-decoration: none;\n    border-bottom: 1px solid #315845;\n  }\n\n  .n9-featured-sound__links a:hover,\n  .n9-featured-sound__links a:focus-visible {\n    color: #ffb31a;\n    border-color: #ffb31a;\n    outline: none;\n  }\n\n  @media (max-width: 900px) {\n    .n9-featured-sound {\n      padding: 58px 24px;\n    }\n\n    .n9-featured-sound__inner {\n      grid-template-columns: 1fr;\n      gap: 42px;\n    }\n\n    .n9-featured-sound__portrait {\n      max-width: 560px;\n    }\n\n    .n9-featured-sound h2 {\n      font-size: 56px;\n    }\n  }\n\n  @media (max-width: 620px) {\n    .n9-featured-sound {\n      padding: 44px 16px;\n    }\n\n    .n9-featured-sound h2 {\n      font-size: 42px;\n    }\n\n    .n9-featured-sound__track {\n      grid-template-columns: 1fr;\n      gap: 8px;\n    }\n\n    .n9-featured-sound__track strong {\n      font-size: 21px;\n    }\n\n    .n9-featured-sound__actions,\n    .n9-featured-sound__links {\n      align-items: stretch;\n      flex-direction: column;\n    }\n\n    .n9-feature-play,\n    .n9-featured-sound__links a {\n      width: 100%;\n    }\n\n    .n9-featured-sound__links a {\n      padding: 10px 0;\n    }\n  }\n<\/style>\n\n<section class=\"n9-featured-sound\" id=\"featured-sound\" aria-labelledby=\"n9-featured-sound-title\">\n  <div class=\"n9-featured-sound__inner\">\n    <figure class=\"n9-featured-sound__portrait\">\n      <div class=\"n9-featured-sound__image\">\n        <img decoding=\"async\" src=\"https:\/\/9t9dbrand.com\/wp-content\/uploads\/2026\/07\/serbs.jpg\" alt=\"BIG SERB$ wearing a green cap and bandana\" loading=\"lazy\">\n      <\/div>\n      <figcaption class=\"n9-featured-sound__caption\">\n        <span>BIG SERB$<\/span>\n        <span>GREENLIGHT 6<\/span>\n      <\/figcaption>\n    <\/figure>\n\n    <div class=\"n9-featured-sound__content\">\n      <div class=\"n9-featured-sound__meta\">\n        <span>9T9D SOUND DIVISION<\/span>\n        <span>WEEK 001<\/span>\n      <\/div>\n      <p class=\"n9-featured-sound__eyebrow\">FEATURED MUSIC<\/p>\n      <h2 id=\"n9-featured-sound-title\">BIG SERB$<\/h2>\n\n      <div class=\"n9-featured-sound__track\">\n        <span class=\"n9-featured-sound__track-label\">NOW PLAYING<\/span>\n        <strong>MACHINE KING<\/strong>\n        <small>GREENLIGHT 6<\/small>\n      <\/div>\n\n      <p class=\"n9-featured-sound__description\">The final track on his latest release, <em>Greenlight 6<\/em>, closes out the newest chapter in the Greenlight series. BIG SERB$ brings clever wordplay, dusty, fitting samples, and vivid bars you can not only see, but feel at your core through their relatability.<\/p>\n\n      <div class=\"n9-featured-sound__actions\">\n        <button class=\"n9-feature-play\" type=\"button\" aria-label=\"Play Machine King\">\n          <span class=\"n9-feature-play__icon\" aria-hidden=\"true\">&#9654;<\/span>\n          <span class=\"n9-feature-play__label\">PLAY FEATURE<\/span>\n        <\/button>\n\n        <nav class=\"n9-featured-sound__links\" aria-label=\"BIG SERB$ artist links\">\n          <a href=\"https:\/\/music.youtube.com\/channel\/UCErM5Tocd-vkHXHd98vKV5Q\" target=\"_blank\" rel=\"noopener noreferrer\">YOUTUBE MUSIC<\/a>\n          <a href=\"https:\/\/open.spotify.com\/artist\/0sw9MCetXHlGnFHqQ8xBta\" target=\"_blank\" rel=\"noopener noreferrer\">SPOTIFY<\/a>\n          <a href=\"https:\/\/www.instagram.com\/evilemperorserbs\" target=\"_blank\" rel=\"noopener noreferrer\">INSTAGRAM<\/a>\n        <\/nav>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n<script>\n(() => {\n  const initFeaturedSound = () => {\n    const section = document.querySelector('.n9-featured-sound');\n    const audio = document.getElementById('n9-site-audio');\n    if (!section || !audio) return;\n\n    const button = section.querySelector('.n9-feature-play');\n    const icon = section.querySelector('.n9-feature-play__icon');\n    const label = section.querySelector('.n9-feature-play__label');\n    if (!button || button.dataset.ready === 'true') return;\n\n    button.dataset.ready = 'true';\n\n    const setState = (playing) => {\n      button.setAttribute('aria-label', playing ? 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2026 9T9D<\/div>\n    <div class=\"n9-footer__center\">Lynwood, California<\/div>\n    <div class=\"n9-footer__right\"><a href=\"https:\/\/www.instagram.com\/from9t9d\/\" target=\"_blank\" rel=\"noopener\">Instagram<\/a><\/div>\n  <\/footer>\n\n  <script>\n    (() => {\n      const roots = Array.from(document.querySelectorAll('.n9-page'));\n      const root = roots[0];\n      roots.slice(1).forEach((duplicate) => duplicate.remove());\n      if (!root || root.dataset.n9Ready === 'true') return;\n      root.dataset.n9Ready = 'true';\n\n      const items = document.querySelectorAll('.n9-reveal');\n      if (!('IntersectionObserver' in window)) {\n        items.forEach((item) => item.classList.add('is-visible'));\n        return;\n      }\n      const observer = new IntersectionObserver((entries) => {\n        entries.forEach((entry) => {\n          if (entry.isIntersecting) {\n            entry.target.classList.add('is-visible');\n            observer.unobserve(entry.target);\n          }\n        });\n      }, { threshold: 0.12 });\n      items.forEach((item) => observer.observe(item));\n    })();\n  <\/script>\n<\/div>\n\n<style>\n  .n9-audio-toggle {\n    position: fixed;\n    right: 16px;\n    bottom: 16px;\n    z-index: 99999;\n    display: grid;\n    place-items: center;\n    width: 44px;\n    height: 44px;\n    padding: 0;\n    border: 1px solid #ffb31a;\n    border-radius: 50%;\n    background: #050505;\n    color: #ffb31a;\n    cursor: pointer;\n    box-shadow: 0 4px 18px rgba(0, 0, 0, .35);\n  }\n\n  .n9-audio-toggle:hover,\n  .n9-audio-toggle:focus-visible {\n    background: #ffb31a;\n    color: #050505;\n    outline: none;\n  }\n\n  .n9-audio-toggle span {\n    font-size: 18px;\n    line-height: 1;\n  }\n<\/style>\n\n<audio id=\"n9-site-audio\" preload=\"auto\" autoplay>\n  <source src=\"https:\/\/9t9dbrand.com\/wp-content\/uploads\/2026\/07\/MACHINE-KING.mp3\">\n<\/audio>\n\n<button class=\"n9-audio-toggle\" type=\"button\" aria-label=\"Turn sound on\" aria-pressed=\"false\" title=\"Sound\">\n  <span aria-hidden=\"true\">&#128263;<\/span>\n<\/button>\n\n<script>\n(() => {\n  const audio = document.getElementById('n9-site-audio');\n  const button = document.querySelector('.n9-audio-toggle');\n  if (!audio || !button || audio.dataset.ready === 'true') return;\n\n  audio.dataset.ready = 'true';\n  audio.volume = 0.6;\n\n  const setState = (playing) => {\n    button.setAttribute('aria-pressed', String(playing));\n    button.setAttribute('aria-label', playing ? 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Streetwear \/ Art \/ culture \/ Film \/ MUSIC Enter the archive 9T9D \/ LYNWOOD \/ WORLDWIDE \/ HIP-HOP \/ ANALOG \/ SCHOLARS \/ GRAFFITI \/ CULTURE \/ LYNWOOD \/ WORLDWIDE \/ HIP HOP \/ ANALOG \/ SCHOLARS [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_canvas","meta":{"footnotes":""},"class_list":["post-9","page","type-page","status-publish","hentry"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/9t9dbrand.com\/index.php?rest_route=\/wp\/v2\/pages\/9","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/9t9dbrand.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/9t9dbrand.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/9t9dbrand.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/9t9dbrand.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=9"}],"version-history":[{"count":6,"href":"https:\/\/9t9dbrand.com\/index.php?rest_route=\/wp\/v2\/pages\/9\/revisions"}],"predecessor-version":[{"id":172,"href":"https:\/\/9t9dbrand.com\/index.php?rest_route=\/wp\/v2\/pages\/9\/revisions\/172"}],"wp:attachment":[{"href":"https:\/\/9t9dbrand.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=9"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}